Growing up in a family of six kids, Christine Hollinden, CPSM knew how to stand out at an early age. Now, as founding principal of Hollinden | professional services marketing, she’s passionate about helping services firms distinguish themselves from the pack. Her energetic and forward-thinking approach has earned her status as a sought-after speaker on marketing topics. Dedicated to the industry, she served as an adjunct professor of marketing at the University of St. Thomas for over ten years and currently teaches social media for business in the Susanne M. Glasscock School of Continuing Education at Rice University.