Digital Advertisement Tracking

AFP uses HubSpot as its email client. If you provide an advertisement with a UTM, HubSpot may alter it in the newsletter. Here is an example of what to expect: An example using a CTP ad: 

UTM loaded into the newsletter:
https://ctpcert.afponline.org/certification/benefits?utm_source=treasuryandfinanceweek&utm_medium=email&utm_campaign=test&utm_content=ctp

UTM as it appears via the newsletter. Please note the bolded area that our email client adds in: https://ctpcert.afponline.org/certification/benefits?utm_source=treasuryandfinanceweek&utm_medium=email&utm_campaign=test&utm_content=ctp&_hsenc=p2ANqtz-_z1i4hHxrN4RTJSgHgwG38tjrkY1oPrHPdMtCatH9h6enk35Mm1z6MnsVrEDDgx3S4GCcg

When you go to Google Analytics for tracking, it will still report as expected. In this case:

Campaign Name = test Campaign
Source = treasury and finance week
Campaign Medium = email
Content = ctp

Other Marketing Opportunities

• In-Person
• Digital Advertising
• Print Advertising
• Sponsored Content